Det här är hur en kvinna blev en miljarder och förändrade världen

  • Piers Henderson
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Elizabeth Holmes kanske inte är ett hushållsnamn än, men det är snart om hennes syn pannar ut. Vid 19 år föll Holmes ut ur Stanford i hopp om att revolutionera blodprovningsindustrin. Och hennes vision blir äntligen en verklighet 11 år senare, eftersom Theranos blodprov blir tillgängliga på vissa Walgreens platser. Det är förstås bara en början. Hoppet är att ha Holms laboratorier på sjukhus, armébaser och “inom en mil från varje stadsboende”enligt (www.fortune.com).

Så vad exakt är denna revolutionerande teknik? Holmes håller den faktiska tekniken ganska hemlighetsfull men hävdar att de använder “samma grundläggande kemiska metoder” som existerande laboratorier. För närvarande måste 10 ml blodflaskor smärtsamt dras för att utföra blodprov, men med Theranos kan en smärtfri fingerprik leverera upp till 70 blodprov. Theranos hoppas kunna göra blodprovning bekväm och smärtfri, så att människor kan upptäcka och behandla sjukdom så tidigt som möjligt. Det är inte bara Holmes som gör blodprov smärtfritt, hon gör också resultaten transparenta genom att ge människor tillgång till egen blodprovinformation. Reklam

Theranos teknologi kan rädda otaliga liv genom att möjliggöra tidig upptäckt av vissa sjukdomar och genom att ge människor kontinuerlig tillgång till vad som händer inom sina kroppar. Hoppet är att få folk att spåra blodinformation på samma sätt som de spårar vikt, dagliga steg, hjärtfrekvens och sömnmönster. Anomalier och testfel blir också enklare att upptäcka med fler datapunkter som gör informationen ännu mer värdefull.

Nyfiken om hur du kan tillämpa fru Holmes filosofi på ditt liv? Reklam

1. Hon gör kortvariga offer för långsiktiga vinster

En viktig del av Holmes framgång är att hon kunde göra korta offer för långsiktig framgång. Snarare än att snabbt hämta pengar med investerare som var angelägna om snabb avkastning, väntade hon tålmodigt på att locka till sig investerare som förstod hennes uppdrag och långsiktiga mål. Dessutom kunde hon behålla 50% Theranos, nu värderad till över 9 miljarder dollar, och placerade henne på 110 på Forbes 400-listan. Till skillnad från många entreprenörer i Silicon Valley är hon inte ivriga att hitta en exitstrategi. Snarare är hon angelägen om att fortsätta att revolutionera den diagnostiska labvirksomheten så snart alla kan få tillgång till potentiellt livräddande information. Denna idé verkar uppenbar, men i det ögonblicket väljer de flesta en snabb återkomst. Det är svårt att vänta på en belöning, särskilt när det inte garanteras. Men om du ständigt kan påminna dig om den större utdelningen som är förknippad med att uppnå dina mål, kommer du vara mer benägna att fortsätta.

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2. Hon hittade arbete som motiverade henne internt

Trots att hon är den yngsta självgjorda kvinnliga miljardären, beror hennes motivation på hennes vilja att djupt påverka mänskligheten för att inte tjäna pengar. Hon tror på att använda affärer som “ett verktyg för att göra förändringar i världen.” Detta har sagts för många gånger för att vara meningsfullt men det är sant. De mest framgångsrika personerna motiveras av mer än enbart pengar. Medan du kanske inte kan hitta mening när du gör 1000 kopior av ett dokument eller anger data, försök förstå hur ditt arbete bidrar till en större bild. Reklam

3. Hon automatiserar triviala saker för att fokusera sin mentala energi på jobbet

Ms Holmes är en stor beundrare av Steve Jobs och är känd att klä sig i en svart turtleneck varje dag som liknar honom. Jobb var känd för sin svarta turtleneck och hävdade att han gillade “daglig bekvämlighet och signatur stil” det erbjuds. Medan Holmes inte angav hennes anledning att klä på samma sätt varje dag, har andra magnater inklusive Mark Zuckerberg också en signaturstil delvis för att minska antalet onödiga dagliga beslut. Tanken är den mindre mentala energin du utövar för onödiga uppgifter, desto mer måste du fokusera på viktigt arbete.

4. Hon går fri från substans (... ja det här inkluderar koffein och alkohol)

Som framgår av Fortune, verkar Holmes följa en asketisk livsstil. Holmes arbetar 16 timmars dagar, sju dagar i veckan och bränner sig själv med gröna juicer i stället för kaffe. Hon avstår från animaliska produkter, koffein och till och med alkohol - en sällsynthet i dagens samhälle. Medan majoriteten av amerikanerna inte skulle överväga att arbeta före sin kopp kaffe, kanske det är värt att försöka att gå en månads substans fri även om det bara är att bevisa att du kan. Du kan överraska dig själv med större mental klarhet i slutet. Reklam

Utvalda fotokredit: Forbes via forbes.com




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